About the father of modern graphic design ...
Herbert Bayer, student and junior master at the Bauhaus and proponent of the “Total Design” concept: This concise biography focuses on the key stages of Bayer’s life - in particular his time at the Bauhaus in Weimar and Dessau and his work as an independent commercial artist in Berlin. There, he worked for the consumer goods industry, the publishing sector, as well as government agencies and affiliated institutions, and after 1933 he also placed his advertising ideas at the service of the Nazi rulers. After emigrating to the United States, Bayer worked successfully as an art director from 1938 onward and, through his work for the Bauhaus exhibitions of 1938 and 1968, became one of the defining figures in the reception of the Bauhaus. Drawing on textual and visual documents evaluated for the first time, this book is essential reading about one of the leading avant-garde artists of the 20th century, and thus also about the history of the Bauhaus and graphic design.
[ Vergangenheits Verlag ]
Patrik Rößler is a professor of communication studies specializing in empirical communication research/methods in Erfurt. Since 2011, Patrick Rößler has been Vice President for Research and Early-Career Researchers. He has been studying the Bauhaus, and Herbert Bayer in particular, for many years.
